Walk For The Kitties
Their annual fundraiser needed a fresh look to get more attendance and some playful art for their merch.
Role
Creative Director
Visual Designer
Illustrator
Agency
Freelance
Client
VOKRA
Date
July 2016
VOKRA’s annual Walk for the Kitties is the primary fundraiser for the not-for-profit organization. It ensures that all cats and kittens are provided for and live a comfortable life until they find their forever home. The rebrand for this event had to be eye-catching and appeal to the cat lovers of Vancouver. Using a cute illustration style, I created a group of felines full of personality to draw the attention of passers by. The colour palette is drawn from VOKRA’s logo blended with neutral tones.
The brand was applied to everything from flyers, posters, social media, and web ads. A cat tower poster was created to measure the amount raised in real time and would be updated online at each milestone to reveal a new cat as an extra bit of donation motivation.
The T-shirts were given to participants of the walk as well as sold online for a continued donation opportunity beyond the event. The brand was so successful that it was used for their 2017 walk, too.
Fundraising Progression Poster
To celebrate the milestones of the annual fundraiser I created this cat tower poster that slowly filled with cats. Every $5000 a new cat appears!
